You run a tight operation. Every hour counts. Every penny matters.
So why invest in a website?
Because the contractors who invest in professional websites are winning more work. The ones who don't are losing it. Here's why.
The Problem: Customers Search Online First
When someone needs roofing work, they don't call their cousin anymore. They search "roofer near me" on Google.
If you don't show up in that search, they'll find a competitor who does. And they'll never even know you exist.
Here's the stat: 76% of customers search online before contacting a contractor. If you're not online, you're losing 3 out of 4 potential customers.
What Customers Are Looking For
When they find your website, they want to know:
- What exactly do you do? (Be specific)
- Do I trust you? (Testimonials, years in business, certifications)
- How do I contact you? (Make it obvious)
- How much does it cost? (Be transparent)
- What's your process? (Step-by-step explanation)
Most contractor websites fail at #2, #4, and #5. That's why customers move to the next Google result.
The Sites That Win
The contractor websites that generate the most leads share common features:
- ✓ Clear, benefit-focused messaging (not industry jargon)
- ✓ Strong testimonials with specific results
- ✓ "Why choose us" positioning
- ✓ Educational content (FAQ, process explanation, service details)
- ✓ Obvious contact CTA
- ✓ Mobile optimization
- ✓ Fast loading speed
The Cost of Not Having a Website
Let's do some math:
- • Average contractor: 4-6 leads per month
- • Bad/non-existent website: 0-2 leads per month
- • Gap: 2-4 missed leads per month = 24-48 missed leads per year
Your website costs £50-£100/month (£600-£1,200 per year).
The leads you gain typically pay for it in the first month.
Getting Started
Here's what we recommend:
Step 1: Audit your current presence. Do you have a website? If yes, when was it last updated?
Step 2: Define your goals. Do you want more leads? Better-quality leads?
Step 3: Talk to an expert. Book a free consultation.
Step 4: Build and launch. Most contractors are live within 2-3 weeks.
Step 5: Watch the leads come in. Most clients report 2-4 new qualified leads per week within the first month.
The Bottom Line
A professional website isn't a luxury for contractors. It's how customers find you. It's how you beat competitors. It's how you grow your business.
The question isn't whether you can afford a website. It's whether you can afford NOT to have one.
Ready to stop losing leads to competitors?
Book Your Free Consultation